Why Moving Away From Pain Is More Effective In Home Business Copywriting…

Anytime you write an ad or sales copy for your home business you have 2 choices:

1. Influence prospects by using examples that move them away from pain
2. Influence them with examples that move them towards pleasure

The answer to this has been proven over time in countless studies and split-tests.

Influencing people by using examples that move them away from pain are more effective!

For example, using scenarios like:

“Start your own home business so your boss can’t yell at you anymore!”

“Do it so you can avoid breaking your childs heart when you can’t afford to give them any presents for christmas.”

“Start now so you don’t have to spend another minute not being appreciated for your hard work.”

It’s not hard to tell that each of those statements were negative, pain triggering statements that most people can unfortunately relate to in some way.

On the flip side, there are pleasure focused statements such as:

“Start a home business so you can drive a brand new Ferrari.”

“Make extra money online so you can buy thos new shoes you’ve been wanting.”

“Take action now so you can take a trip to Mexico and bury your toes in the warm white sand while sipping on a drink with an umbrella in it.”

While these are pleasant thoughts, they don’t motivate people nearly as much as painful and emotional triggers do!

People dream about pleasure statements more than they actually do anything about them!

Next time you do any copywriting  for home business make sure the benefits of what you offer move people away from pain because they are the most effective way to get people to take action.

Darin Blue
Home Business Coach
Internet Marketing Expert
www.IIUToday.com

Anytime you advertise your company, product or business opportunity in anything from a 3 line text ad to a full page sales letter it is critical to write effective, motivating sales copy to influence people to take action.

3 elements your copy should ALWAYS meet:

1. It offers immediate value to your target audience
2. Benefit to your target audience is 90% of the message
3. The needs and pains of your prospect are triggered

Following these guidelines and you will have higher conversions with more sales.

Step 1 means you offer immediate value such as educating people about working from home, teaching them how to market, or showing them a behind the scenes look at your business as insiders.

Free offers are also a good way to motivate people.

Things like downloads, training videos, podcasts, an article series, are all value-driven free offers you can promote.

Do not pitch your business.

Step 2 is always important when you write copy.  SHOW people how they DIRECTLY benefit from your advertisement.

Don’t write generic company info in your ad such as details about your industry, company or product. Talk about how you directly benefit the prospect. Offers like how to save money, free reports, e-books, or video series that save your prospect time, money or energy is key.

Step 3 is where you touch on your target markets emotions and needs. If you can provide people with a personal reason to relate to what you’re saying then they will listen to what you have to say very closely and with an open mind.

This is always important when you write copy. When you connect on a personal level and trigger that “Hey, this sounds like me” voice in people’s head your offer will begin to make more sense to them and they will be more likely to take action.

That is why you write ad copy, to get people to TAKE ACTION!