Archive | Marketing 101

Capture Pages: Unique Or Direct Links?

When it comes to Affiliate Marketing, one of the most important tings you learn right from the beginning is the importance of the web page a customer goes to gather more information about the product you are promoting. With landing web pages, you ave two options. You can use a direct link, also called an Affiliate link, that leads your potential customers to the parent company’s product capture page. You can also choose to create your own unique capture pages.

As a beginner, using the Affiliate links you are given by the merchants is beneficial, especially when you haven’t figured out the basics and you’re still learning. Once you’ve learned or fumbled your way through the various parts of Affiliate Marketing, your next focus should be on learning how to create your own capture page.

A capture page is different from a website or blog. There aren’t multiple pages. It is one page that talks about the product and provides an opportunity for purchase. The major difference between a merchant provided page and a unique one is that a unique capture page is your own creation.

By creating a unique capture page, your individual voice, style, and techniques are passed from your other marketing efforts to the capture page content. When you are writing your own blogs, ads, emails, and articles it is important to be consistent. The tone of your content may be odd in comparison to a merchant’s page.

Many search engines have started to raise expectations with the content you’re putting on the Internet. Duplicating content in part or in whole, can cause more damage than a lot of people know. Merchants aren’t always up to speed and the tools and content that they provide to Affiliate’s for marketing use turns out all wrong. For this reason, creating your own unique page can prevent problems with duplicate content.

There are quite a few different ways that you can make your own capture page. You can learn all about how to make one from scratch, or you can use a template to help you. For this purpose, finding a template might be beneficial for you. A template will already have the layout of the capture page completed. All that you will have to do is put the content, graphics, or other parts into the locations where you would like them to go in the layout.

Unique capture pages are better to use than the duplicated or replicated capture pages that you get from the merchants. In the long run, it may seem like it would be better and more time efficient to use something that is already made, but your marketing campaign suffers. The pages that merchants provide rarely change and are used by a lot of other marketers.

There are professional designers who are skilled in the art of capturing leads with a unique capture page. Here is a professional service we have reviewed to be one of the most reputable for Lead Capture Page Design. With unique pages designed for your specific needs and product/services, Custom Capture Pages are most definitely the way to go for the winning edge.

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Market Like A Pro By Using An Autoresponder

Market Like A Pro By Using An Autoresponder

email logo Market Like A Pro By Using An AutoresponderSet it and forget it, why an autoresponder is what your home-based-business needs.

You do the work once and have it work for you on autopilot.

Autoresponders are an essential part of any online business, whether you are selling widgets or promoting a newsletter, an autoresponder series will make your life much easier.

What Is An Autoresponder?

An autoresponder is simply a pre-written set of emails that are automatically sent over a set period of time once someone takes a particular action.

Typically this action is when someone submits their name and email address for an offer, more information, product updates, purchases something, etc…

In Example: When you buy something from an online store and then after your purchase you continue to receive news, info, updates, sales and related product offers.

What’s The Point?

The point is to stay in contact with your prospect or customer and build a relationship with them. You build trust and a relationship by making your autoresponders useful, relevant, and value-driven information.

Not GARBAGE, word-filler emails that are full of ads and a blatant sales pitch.

When your autoresponders are packed with good content people stay subscribed and LISTEN to what you have to say and TRUST in the things you tell them about.

How You Benefit

They help you and your online business because they allow you to communicate with a large group of people very quickly and at the same time be personal in your message.

You can’t do this with other channels of communication such as making phone calls.  Making 1,000 phone calls would be very personal but very time consuming and inefficient.

It just simply isn’t practical.

But sending 1 email to 1,000 people and personalizing it with their name and other personal info. they already provided you is very practical.

The bottom line is autoresponders make home business easier and email marketing possible today.

They are an essential tool of any successful online business.

Thanks for reading,

darinsmall Market Like A Pro By Using An Autoresponder
Darin Blue
Home Business Coach
Internet Marketing Expert

P.S. Want a peek at the system we use to build our home business that lets you keep your leads and use your own autoresponders?

Check it out…
http://www.realonlineproftis.com

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Free Keyword Research Tools To Make Money

Hello everyone! Today I’ve put together a video that shows you some great free keyword tools and how to use them to make money!

Part of every successful internet marketing campaign is good keyword research.  It is the common denominator for success with Google Adwords, article marketing, blogging, pay-per-click and SEO.

If you are going to be successful with your home based business then it is a MUST that you know what the best keyword research tools are and how to use them.

Best of all the ones covered in this video are absolutely FREE! Enjoy…

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Network Marketing Keywords…The who, what, when, where & why?

Network marketing keywords are the very important elements to any sales letter, capture page, website, youtube video, e-zine and last but certainly not least…blog! icon wink Network Marketing Keywords...The who, what, when, where & why? No matter how you are communicating with your target audience, every communication needs to begin with keywords in mind. Let me explain using the 5 W’s: who, what, when, where and why.

WHO are they for?

Network marketing keywords are for the serious entreprenuer who wants take their business to the top by maximizing the return on their efforts. They are for network marketers who want their web pages, articles and videos to be at the top of Google organic results.

WHAT do they do?

Network marketing keywords focus your page, writing or video on a single topic and make sure you fill any niche you’ve targeted. Focus in on a specific keyword or phrase throughout your writing and you will be at the top of search results in no time.

WHEN should I use them?

Focusing on keywords and keywords phrases should be done EVERY time you create any letter, page or video! No matter what the circumstance, communication channel or situation…always focus on keywords.

WHERE do you put them?

Some of the most powerful places to put keywords include but are not limited to:

  • Web page domain
  • Site URL
  • <Title> tags of web pages/blogs
  • Header <h1>,<h2> and <h3> tags
  • Image descriptions and <alt> image tags
  • In the very beginning and very end of copy or web pages
  • Meta description tags
  • Sprinkled throughout text, once per paragraph
  • In video titles and tag descriptions

WHY use network marketing keywords?

Use network marketing keywords to achieve the highest search results and generate tons of FREE traffic. They are something everyone needs to be doing and a great way to focus in on niche topics to drive traffic to your topic. When you are focused on certain network marketing keywords your communication satisfies the need your audience was looking for.

Test: Practice what you preach – Can you identify the keyword phrase I used as the focus of this post?

www.IIUToday.com


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