Home Business Copywriting Psychology Secret

Why Moving Away From Pain Is More Effective In Home Business Copywriting…

Anytime you write an ad or sales copy for your home business you have 2 choices:

1. Influence prospects by using examples that move them away from pain
2. Influence them with examples that move them towards pleasure

The answer to this has been proven over time in countless studies and split-tests.

Influencing people by using examples that move them away from pain are more effective!

For example, using scenarios like:

“Start your own home business so your boss can’t yell at you anymore!”

“Do it so you can avoid breaking your childs heart when you can’t afford to give them any presents for christmas.”

“Start now so you don’t have to spend another minute not being appreciated for your hard work.”

It’s not hard to tell that each of those statements were negative, pain triggering statements that most people can unfortunately relate to in some way.

On the flip side, there are pleasure focused statements such as:

“Start a home business so you can drive a brand new Ferrari.”

“Make extra money online so you can buy thos new shoes you’ve been wanting.”

“Take action now so you can take a trip to Mexico and bury your toes in the warm white sand while sipping on a drink with an umbrella in it.”

While these are pleasant thoughts, they don’t motivate people nearly as much as painful and emotional triggers do!

People dream about pleasure statements more than they actually do anything about them!

Next time you do any copywriting  for home business make sure the benefits of what you offer move people away from pain because they are the most effective way to get people to take action.

Darin Blue
Home Business Coach
Internet Marketing Expert
www.RealOnlineProfits.com

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