Google Adwords Success Secret: Brain not Braun
Google Adwords is all about brain not braun.
What I mean by that is that being successful with Google Adwords is all about how much market and keyword research you do ahead of time.
Success is the result of 95% research vs. 5% Adwords capabilities.
Basically Adwords and pay-per-click marketing is only going to work for you once you learn to identify your target market and the related keywords. Finding those niche long-tail keywords and being balanced between search vs. content advertising is what matters.
No amount of money (braun) is going to guarantee you success with Google Adwords. If your research is poor and your competition is fierce, you’re only going to lose money faster than you can blink.
On the flip side, having little money doesn’t mean you’re going to be unsuccessful.
My point is that no matter what kind of budget you have, from a few hundred bucks to a couple thousand, you’re going to have to do continual keyword and market research if you want to be successful.
