Pay-Per-Click (PPC) Ads That Melt The Left Click Button

Writing a pay-per-click (ppc) ad that SKYROCKETS with QUALIFIED clicks is easy…if you follow this simple 3 step formula.

There are 3 steps to pay-per-click ads that you MUST know before writing one.

An effective ad that pulls like crazy needs to be keyword targeted, benefit driven, and structured properly:

1. Keyword Targeted - Always include the keyword you are advertising under as a relevant part of the title of your ad as well as in the copy or display domain.  Not only will the keyword be automatically highlighted in bold by most search engines such as Google, but this will also grab the attention of the reader due to your ad’s exact relevance to what they were searching for.                                                                                                                                                                         Search engines like Google also reward you for doing this by boosting your ad’s positioning and charging a lower bid price.
2. Benefit Driven - This is exactly what your prospect stands to gain from your opportunity. It is usually a good idea to base this off an emotional trigger or need you’ve identified with your prospect.                                                                                                                                                                      In Example Statements Like: “No More Cold Calling”, “No Selling To Friends & Family” or direct benefits such as “Free Time With Family” or “More Income To Retire Early On.”  The next line of your ad should be either another benefit to your prospect if it is really good or a feature of your product or service that is very competitive in your industry. This comes only AFTER you have told them the direct benefits to them in the line before.                                                                                                                                                                                                                      Learn more copywriting tactics at our other post if you need more help. You can also find out about the 3 easy steps to writing copy.
3. Structured Properly - The first line after the title should contain a statement that describes the biggest benefits your prospect will receive from your offer. The line after should then be another benefit or feature of your product or service. Lastly, the display domain should be a relevant dot com web address that contains your keyword or related industry.

Your PPC ad should be structured like this:

KeywordTitle; #1 Benefit; #2  Benefit/Feature; Keyword Relevant Domain.com

When you follow this very duplicateable formula your Google, Yahoo and MSN pay-per-click (PPC) campaigns will convert better with QUALITY leads.

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-Affiliate