Web Hosting And Whether It Affects SEO Efforts
Many people today are debating the fact that search engine optimisation can be affected by the web host that you choose. Some experts feel that there is no real importance at all while others feel that it really does play a big role so it is no wonder that there seems to be a bit of confusion in this area. Here are just some of the ways that people believe web hosting can influence SEO efforts.
- Many believe that where your website appears in the search engine rankings has a lot to do with where your website is actually hosted. So if you are planning to target only people based in the US but you are using a UK web host then your website could appear lower down in the search engine rankings. This is because Google seems to award higher rankings to websites which are local.
- You never really know who your website is sharing an IP address with when you have a shared web hosting service. This means that if another website is pornographic or gets flagged for other reasons it could mean that your website is tarnished with the same brush.
- Another way that your web hosting service will influence your position in the search engine is in regards to your uptime. If your website is constantly going offline because the server is down it will not only mean that you lose visitors but it will also cause you to slip in the search engine rankings.
- A lot of free web hosting services will require you to put advertisements onto your site. You may even end up having to put inappropriate adverts on your site and this could spell trouble for your website. The free host might also insist that you use a certain template that will also hamper your SEO efforts.
When you decide to go into internet marketing, you should make sure that you have web hosting dealt with beforehand. Newbie’s can find, though, that the web hosting world can be rather confusing. For instance, you could find domain names on your travels.
